skip to main |
skip to sidebar
"Laugh On"
Task scope: Create a 60-second commerical for OnStar
Task sponsor: OnStar
Backbone project manager: John Rich
A.S.A.P. project manager: Marlee Matlin
Judges: Donald Trump; George H. Ross; Donald Trump, Jr.
Winning team: Backbone
Reasons for win:
Losing team: A.S.A.P.
Reasons for loss: Branding of the product was not present in commercial.
Sent to boardroom: Marlee Matlin, Star Jones, Meat Loaf
Fired: Star Jones
Notes:
This episode featured two tasks and three people getting fired.[22] Also, this was the first episode of the season to be three hours long.
This is the second collective time in which Marlee Matlin and John Rich have opposed as project managers.
Coincidentally, the three people fired in this episode were women and of African-American ethnicity.
LaToya Jackson is the only contestant in Apprentice history to have been fired twice on the same show.
"Shear Madness"
Task scope: The teams must each produce a hair show promoting hair styling products produced by Farouk Systems, including CHI hair straighteners and BioSilk hair products, emphasizing the safety of the products and the fact that they are made in America.
Task sponsor: Farouk Systems
Backbone project manager: Lil Jon
A.S.A.P. project manager: NeNe Leakes
Judges: Donald Trump; Eric Trump; Ivanka Trump
Winning team: Backbone
Reasons for win: Farouk loved the men's focus on the brand and their cosmopolitan theme. Although he felt that they didn't address the safety of the products well enough, Farouk enjoyed having Lil Jon as the MC.
Losing team: A.S.A.P.
Reasons for loss: While the women did focus on the safety of the products, and Farouk loved having Marlee Matlin as their model and the representation of the products, the women's team did not have much of a theme. Farouk also felt that NeNe Leakes was a weak MC who did not address the brand fairly well, and was not impressed with Hope Dworaczyk's modeling. Despite praise for their stylists, Farouk believed that they were ones running the show, and not A.S.A.P.
Sent to boardroom: NeNe Leakes, Star Jones, Hope Dworaczyk
Fired: Hope Dworaczyk - for being seen as a weaker competitor than NeNe Leakes and Star Jones and for "flying under the radar" for too long. Despite the fact that this was the second time that NeNe had failed as a project manager, Trump felt that NeNe and Star could be a dominant force to beat the opposing team.
Notes:
This was the first time in the history of The Apprentice that a previously fired candidate had been reinstated into the competition; La Toya Jackson, who had been fired in the previous episode, was brought back to the show as a replacement for Jose Canseco (although he had quit several weeks prior).
John Rich called previously eliminated contestant Niki Taylor to help the men's team with the task, which she happily accepted. Marlee Matlin later said she liked Niki as a friend, but felt this as a sign of betrayal.
The ending of this episode was disrupted during its airing in the Eastern United States, and preempted on the West Coast due to coverage of the death of Osama bin Laden.
"Bitter Suites"
Task scope: The teams must create a four-page pictorial and a advertising campaign for the Trump Hotel Collection.
Task sponsor: Trump Hotel
Backbone project manager: John Rich
A.S.A.P. project manager: Star Jones
Winning team: Backbone
Reasons for win: Although the judges didn't like either project, Backbone had a better sales pitch and a smaller list of errors.
Losing team: A.S.A.P.
Reason for loss: The judges felt that their presentation was too rehearsed and their information folder had multiple flaws with their graphics.
Sent to boardroom: Star Jones, La Toya Jackson, and NeNe Leakes
Fired: La Toya Jackson - though Trump did not feel she performed significantly better or worse on the task than the other team members, he took into account the sense among the women that La Toya was their overall weakest link and felt firing her would give the remaining A.S.A.P. members a fairer chance to compete against Backbone.
"Raising the Steaks"
Task scope: The celebrities must create a 20-minute live cooking demonstration for Omaha Steaks. They were additionally tasked with creating and naming an original Omaha Steaks variety pack.
Task sponsor: Omaha Steaks
Backbone project manager: Gary Busey
A.S.A.P. project manager: Hope Dworaczyk
Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
Winning team: A.S.A.P
Reasons for win: The executives felt the women's presentation was more cohesive and that their "Poker Night" variety pack was well done.
Losing Team: Backbone
Reason for loss: The executives much preferred the women's presentation, and they felt that Gary's stories had been rambling and occasionally incomprehensible. The executive also felt that their "Variety Pack" lacked focus, and they didn't like having audience members come up to actually eat the meals.
Fired: Gary Busey – for his lackluster performance as a team leader and his inability to function well with his team members.
"Australian Gold"
The Celebrities are tasked with creating a public marketing event for Australian Gold, using a 10-foot by 10-foot glass box. One Project Manager dreams up an imaginative theme, but its implementation is hijacked by an unruly team member. The other project manager makes a risky last-minute creative change. The executives have a difficult decision on their hands, but one team emerges victorious and Donald Trump fires another Celebrity.
"The Art of the Deal"
Donald Trump tasks the Celebrities with creating their own works of art, then selling them that same night for the most money possible. On one team, a misunderstanding leads to a violent confrontation. The other team’s artwork gets held up in traffic, leaving them with nothing to sell minutes before their gallery opening. With record-setting money raised for charity, one team is victorious, and Mr. Trump must decide which celebrity is the next to get the boot.
